LS

Li Shufu

22quotes

Quotes by Li Shufu

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We will do whatever the government tells us to do, which is a critically important principle of the Chinese market economy, and there is nothing more for discussion about it.
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We lived in a farm village, and no one could afford to buy a car or to fly. We were envious. We couldn't afford any toys. I couldn't imagine making a real car.
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Volvo has one weakness, and that is in the interior design. They have not adapted to the Chinese people's perception of luxury when it comes to the interior design, and this has to be addressed.
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Product investment, quality management, and all the things that are key for a car company - great, there has been no compromise in those aspects. But I feel there's a lot we could do on communication, particularly from a Chinese perspective.
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Particularly in China, I think a lot of people start to realise, OK, what are the things that they truly should value? That's something that fits perfectly well with what Volvo is offering.
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In this fast-developing world, particularly in the fast-transforming China market, we really need to take this opportunity and offer a modern interpretation of Scandinavian design which fits people's demands perfectly.
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In general, what we want to do is to elevate Volvo's brand positioning, and we feel the main lever to achieve that is to develop more higher-tier products.
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I believe the auto business is a highly comprehensive and complicated business. It's not that easy for people simply to enter and ruin the whole thing.
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We realized you cannot create a car by simply gathering needed components.
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We carry out our work under the leadership of the government.
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